We are BLK J. An independent creative agency that exists to make brands famous. Mostly with tech, sometimes with film, sometimes with whatever, but never with advertising. People hate advertising. We love people.

Dreams descriptor

 
 
 
line3.jpg

DREAMS

 


 
 

Whether it’s to be an inventor, an Olympian or the Prime Minister, every child has a dream. But studies suggest that only 6% of children go on to fulfil theirs. And that in many cases, it comes down to a lack of resilience. To show that The Learning Lab teaches children never to give up, we told the story of how one of their teachers changed the minds of 4 students who’d let setbacks change their dreams.