THE WORLD’S FASTEST BAND
Best-of-category awards at the Hall of Fame & Creative Circle Awards.
StarHub was crowned the fastest 4G network by Open Signal. But deep down, we knew people didn’t give a sh*t. So instead of wasting our time making an ad, we joined forces with the Internet famous to form the world’s fastest band. Then, we entertained the Internet – to the tune of 3.7 million online views, 13.1% increase in brand consideration, 97% positive reactions, plus a string of best-of-category awards at the Hall of Fame and Creative Circle Awards.